• Home


SLPA is an exciting organization! Watch This SLPA VIDEO

Next Meeting: Wednesday, September 9, 2015

Building Your Author Platform: How to Grow a Fan Base and a Presence Online and Off


You’ve probably heard the phrase “author platform” before. And you probably know you’re supposed to build one. But exactly what is a platform and how do you go about growing it?


According to Christina Katz, author of The Prosperous Writer, “The word platform simply describes all the ways you are visible and appealing to your future, potential, or actual readership.”


That’s a good start. Another way to put it is this: The bigger your reach, the more books you are likely to sell. It’s that simple.


Authors with platforms sell books!


You might say that Bob Baker, SLPA’s past president and our September speaker, has built a platform. With 15,000+ people on his email lists, more than 525,000 YouTube channel views, nearly 17,000 Twitter and 5,500 Facebook followers, this indie author has established an online presence.

At the Sept 9 meeting Bob will cover:

  • Exactly what an author platform is and why you need one
  • His top platform-building essentials, based on 20+ years of publishing activity
  • Your two primary platform options: use the media or be the media
  • The four modes of online communication (and how to determine which one is right for you)
  • How to build credibility using the “association formula”

Bring a pen and notebook and be prepared to do some fun, interactive exercises. After this meeting, you’ll know how to create a magnetic platform that attracts readers and will help you sell more books.

Bob Baker helps musicians, authors and creative entrepreneurs use their talents and know-how to make a living and make a difference in the world. He is the author of the highly acclaimed Guerrilla Music Marketing Handbook (which appeared in the movie The School of Rock starring Jack Black).

Bob’s other books include The Empowered Artist, The Guerrilla Guide to Book Marketing, 55 Ways to Promote and Sell Your Book on the Internet, Unleash the Artist Within, and more. Check out Bob’s free blog, podcast, video clips, and more at www.FullTimeAuthor.com and www.TheBuzzFactor.com

Also, be sure to attend Bob’s Creative Entrepreneur Summit, where you’ll learn 7 Steps to Building a Thriving Career in the Arts. It will be held Saturday, November 14, in Webster Groves, MO. Visit http://bob-baker.com/buzz/creative-entrepreneur-summit/ for details.


Our regular Monthly Meeting location

(the second Wednesday of every month)

THE HEIGHTS: Richmond Heights Community Center

The Angus Room
8001 Dale Ave.
Richmond Heights, MO 63117

Here's a link to Google Maps for location and directions.

Doors open at 6:30 PM for networking. Business meeting begins at 7:00 PM and continues till 8:30 PM or so with networking continuing afterward till about 9.

Monthly Meeting Admission

  • Members – FREE
  • Non-member Guests – $10 per person, cash or check at the door
(Guest fee will be applied to Membership if you decide to join at that meeting)

Saturday, August 29
10:00 a.m. to 2:00 p.m.
Kirkwood Community Center, second floor
Free writers conference hosted by the St. Louis Writers Guild
Stop by the SLPA table!

Independent Bookstores

The SLPA encourages awareness and support of our local independent bookstores.

Here are some examples. Click on each name to visit their website:


•  Left Bank Books

•  Main Street Books

•  The Novel Neighbor

•  STLBooks

•  Subterranean Books

•  Webster Groves Bookshop


To learn more about independent bookstores in the St. Louis area, visit this link: Independent Bookstore Alliance.

Learn about the benefits of SLPA membership here

When you're ready to join, click here

Follow us on Facebook, Twitter and LinkedIn:       

Recent Blog Posts

Wednesday, August 26, 2015 9:25 PM • Linda Austin
Monday, April 27, 2015 4:30 PM • Anonymous
Friday, March 06, 2015 6:53 PM • Linda Austin
Friday, February 27, 2015 12:00 PM • Linda Austin
Friday, November 14, 2014 8:41 PM • Linda Austin

What's Coming Up?

Wednesday, September 09, 2015 6:30 PM • THE HEIGHTS: Richmond Heights Community Center
Wednesday, October 14, 2015 6:30 PM • THE HEIGHTS: Richmond Heights Community Center
Wednesday, November 11, 2015 6:30 PM • THE HEIGHTS: Richmond Heights Community Center
Wednesday, December 09, 2015 6:30 PM • THE HEIGHTS: Richmond Heights Community Center


SLPA Members and Guests!

Your latest  SLPA News & Views is available.

(example front page)

Navigate to the Newsletter Archive under the Resources tab at the top of this page to view prior issues.


You'll find present and past newsletters chock full of valuable information, researched and recommended by our experienced newsletter team.

If you are not an SLPA Member yet, view the newsletter online or pick up a copy at our next Monthly Meeting. Many SLPA Members say that the quality of this resource is one big reason they became a member.


Members: Submit your article to the newsletter! Click here for details: Submission guidelines



Click here to get on our MAILING LIST.                      Click here to JOIN the SLPA.


We are a regional affiliate of IBPA (Independent Book Publishers Association) and SPAN (Small Publishers Association of North America).


PUBLIC DISCLAIMER: Appearance of member books, publishing services and speaker services in SLPA newsletters, blogs, promotion materials or website does not constitute endorsement by the SLPA. As with any decision made by an author or publisher regarding a service provider, due diligence and research are always recommended.                © 2013 St. Louis Publishers Association. All rights reserved.

Powered by Wild Apricot Membership Software