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SLPA is an exciting organization! Watch This SLPA VIDEO

Next Meeting: Wednesday, February 11, 2015

Everything You Need to Know For A Successful Book Signing 

For many authors, planning a book-signing event is a lot less fun than having a root canal. In truth, it can be terrifying. But book signings, readings and book fairs are not just an opportunity to sell your books, they allow you to get out and meet your readers. Smart authors use them to bring together existing fans and drive new readers.

  • Where should you have your book signing?
  • What is the best way to approach the bookstore?
  • What kind of marketing materials do you need?
  • What should you do if no one turns up?
  • How many books should you bring?
  • How do you select a passage to read?

This month’s panel of experts know a thing or two about planning, marketing and hosting a book signing event that is fun, successful and profitable. They promise strategies, tips and oodles of practical guidelines that everyone from first timers to experienced authors will find useful.

With their advice, you’ll shake off your book signing nerves and your event will go without a hitch.


Robin Theiss is the owner of StLBooks, an independent bookstore in Kirkwood and online. It specializes in high quality literature for adults and children and St. Louis books. The company is devoted to the advancement of the literary arts. Robin has served on the board of the Missouri Writers Guild and is a past president of the St. Louis Writers Guild.

Kristina Blank Makansi co-founded Blank Slate Press, an award-winning small publisher, in 2010 and Treehouse Author Services in 2012. She has years of experience working as a copywriter, editor, marketing coordinator and designer. Kristina is the author of Oracles Of Delphi and co-author of The Sowing and The Reaping, books one and two of the Seeds Trilogy.

Brad R. Cook, author of Iron Horsemen, a steampunk adventure, has spent nearly a decade as an advocate for writers. In that time he served as president of the St. Louis Writers Guild, publisher and acquisitions editor for Blank Slate Press, festival coordinator, podcaster, blogger, freelance copywriter, designer and book formatter. Not to mention his time in the corporate world as a technical writer and IT consultant. He is a founding contributor to The Writers’ Lens, a resource blog for writers, and Write Pack Radio, a weekly podcast airing every Sunday.


Our regular Monthly Meeting location

(the second Wednesday of every month)

Brentwood Community Center

2505 Brentwood Blvd - Room 101
St. Louis, MO 63144

Here's a link to Google Maps for location and directions.

Doors open at 6:30 PM for networking. Business meeting begins at 7:00 PM and continues till 8:30 PM or so with networking continuing afterward till about 9.

Monthly Meeting Admission

  • Members – FREE
  • Non-member Guests – $10 per person, cash or check at the door
(Guest fee will be applied to Membership if you decide to join at that meeting)

Independent Bookstores

The SLPA encourages awareness and support of our local independent bookstores.

Here are some examples. Click on each name to visit their website:


•  Left Bank Books

•  Main Street Books

•  Subterranean Books


To learn more about independent bookstores in the St. Louis area, visit this link: Independent Bookstore Alliance.

Learn about the benefits of SLPA membership here

When you're ready to join, click here

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Recent Blog Posts

Friday, November 14, 2014 8:41 PM • Linda Austin
Saturday, July 19, 2014 12:08 AM • Linda Austin
Tuesday, July 15, 2014 1:02 PM • Linda Austin
Thursday, June 19, 2014 10:40 AM • Linda Austin
Friday, June 13, 2014 6:06 PM • Linda Austin

What's Coming Up?

Wednesday, February 11, 2015 6:30 PM • Brentwood Community Center


SLPA Members and Guests!

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We are a regional affiliate of IBPA (Independent Book Publishers Association) and SPAN (Small Publishers Association of North America).


PUBLIC DISCLAIMER: Appearance of member books, publishing services and speaker services in SLPA newsletters, blogs, promotion materials or website does not constitute endorsement by the SLPA. As with any decision made by an author or publisher regarding a service provider, due diligence and research are always recommended.                © 2013 St. Louis Publishers Association. All rights reserved.

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