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SLPA is an exciting organization! Watch This SLPA VIDEO

Next Meeting: Wednesday, July 8, 2015

Sell More Books With Branding


How can you stand out in a sea of authors? You need a brand.


At our July meeting, multi-published fiction author, Claire Applewhite, and memoir writer and publishing consultant, Linda Austin, will discuss their brands and how they developed them.

They will share expert advice and brand-building tips you can use to develop your own strong, marketable brand. These techniques will enhance your image and ultimately help you sell more books.

This not-to-be-missed discussion will cover:

  • What is a brand?
  • Why is branding important?
  • What is niche branding and what can it do for you?
  • How do you find your brand?
  • How the right logo helps to communicate your brand?
  • How can you carry branding through to your books and website design?
  • How can you use branding in book signing events?
  • How can you engage social media to convey and grow your brand?
  • Learn how to stand out and be memorable!


Claire Applewhite is a mystery writer and graduate of St. Louis University. Her published books include “The Wrong Side of Memphis”, “Crazy For You, St. Louis Hustle”, “Candy Cadillac”, “Tennessee Plates”, and “The Doctor's Tale”. She is an adjunct professor at the University of Missouri, St. Louis and the Acquisitions Editor for Smoking Gun Publishing LLC.

Claire has served as president of the Missouri Writers Guild and Board member of the Midwest Chapter, Mystery Writers of America. She is also a member of the St. Louis Metropolitan Press Club, St. Louis Writers Guild, Sisters in Crime and the Ozark Writers League.

Websites: www.claireapplewhite.com and www.clairedunoir.com.

Linda Austin encourages memoir writing and provides self-publishing information through her Moonbridge Books website. She also speaks about social media marketing for authors.

She was the ghostwriter for her mother’s World War II Japan memoir, “Cherry Blossoms in Twilight”, and wrote “Poems That Come to Mind:  For Those Who Love Someone With Dementia”, both published through Moonbridge Publications.

Linda is a long time board member of the St. Louis Publishers Association and a member of the St. Louis Writers Guild. She is currently working on a Korean War memoir. Website: www.moonbridgebooks.com


Our regular Monthly Meeting location

(the second Wednesday of every month)

THE HEIGHTS: Richmond Heights Community Center

The Angus Room
8001 Dale Ave.
Richmond Heights, MO 63117

Here's a link to Google Maps for location and directions.

Doors open at 6:30 PM for networking. Business meeting begins at 7:00 PM and continues till 8:30 PM or so with networking continuing afterward till about 9.

Monthly Meeting Admission

  • Members – FREE
  • Non-member Guests – $10 per person, cash or check at the door
(Guest fee will be applied to Membership if you decide to join at that meeting)

Independent Bookstores

The SLPA encourages awareness and support of our local independent bookstores.

Here are some examples. Click on each name to visit their website:


•  Left Bank Books

•  Main Street Books

•  The Novel Neighbor

•  STLBooks

•  Subterranean Books

•  Webster Groves Bookshop


To learn more about independent bookstores in the St. Louis area, visit this link: Independent Bookstore Alliance.

Learn about the benefits of SLPA membership here

When you're ready to join, click here

Follow us on Facebook, Twitter and LinkedIn:       

Recent Blog Posts

Monday, April 27, 2015 4:30 PM • Anonymous
Friday, March 06, 2015 6:53 PM • Linda Austin
Friday, February 27, 2015 12:00 PM • Linda Austin
Friday, November 14, 2014 8:41 PM • Linda Austin
Saturday, July 19, 2014 12:08 AM • Linda Austin

What's Coming Up?

Wednesday, July 08, 2015 6:30 PM • THE HEIGHTS: Richmond Heights Community Center
Wednesday, August 12, 2015 6:30 PM • THE HEIGHTS: Richmond Heights Community Center
Wednesday, September 09, 2015 6:30 PM • THE HEIGHTS: Richmond Heights Community Center
Wednesday, October 14, 2015 6:30 PM • THE HEIGHTS: Richmond Heights Community Center
Wednesday, November 11, 2015 6:30 PM • THE HEIGHTS: Richmond Heights Community Center


SLPA Members and Guests!

Your latest  SLPA News & Views is available.

(example front page)

Navigate to the Newsletter Archive under the Resources tab at the top of this page to view prior issues.


You'll find present and past newsletters chock full of valuable information, researched and recommended by our experienced newsletter team.

If you are not an SLPA Member yet, view the newsletter online or pick up a copy at our next Monthly Meeting. Many SLPA Members say that the quality of this resource is one big reason they became a member.


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We are a regional affiliate of IBPA (Independent Book Publishers Association) and SPAN (Small Publishers Association of North America).


PUBLIC DISCLAIMER: Appearance of member books, publishing services and speaker services in SLPA newsletters, blogs, promotion materials or website does not constitute endorsement by the SLPA. As with any decision made by an author or publisher regarding a service provider, due diligence and research are always recommended.                © 2013 St. Louis Publishers Association. All rights reserved.

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