Empowering authors to publish, promote, and sell more books.
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Next Meeting: Wednesday, October 11, 2017

Write Marketing Into Your Book

October is the time to prepare for NaNoWriMo — National Novel Writing Month. In November, will you take up the challenge to write 50,000 words of a novel, or maybe a memoir or nonfiction book? Perhaps you will be inspired toward a different goal, like working through a third draft, or polishing the “final” version.

Many authors are completely focused on the writing and not what comes after: the dreaded book marketing. But after the book is published is too late to begin thinking of how to attract readers. You should already have followers on your website and social media. What will you say to them? Why should they read your book?

You can do yourself — and your book — a big favor by thinking of ways to write marketing (and social media posting) opportunities into your book, making your job as book promoter a lot easier. This may feel too cold and business-like — you just want to write whatever and however — but if you want a better chance to break even financially or sell all those cases of books you’ll have stored in the spare bedroom, writing with a bit of business smarts can be your ticket to sales success.

On October 11, join SLPA Board members and authors Linda Austin and Patrick Dorsey as they discuss ways to write your book so that it will:

      • Appeal to the news media
      • Attract niche audiences
      • Give you topics to write about on your blog and other social media to draw attention to your book

Having all this in place will help your book find its readers and sell!

Linda Austin wrote her mother’s memoir, Cherry Blossoms in Twilight, a WWII Japanese civilian memoir, which is still selling after ten years. She has also published Poems That Come to Mind and Battlefield Doc, a Korean War combat medic’s memoir, two more books with built-in reasons to publicize.

Patrick Dorsey is the author of the bestselling collection of true ghostly accounts Haunted Webster Groves, the historical adventure of the Crusades God’s Forge, and the upcoming business book Write the Winning Proposal, all with their own specific audiences and ways to reach them.


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THE HEIGHTS: Richmond Heights Community Center
Argus Room  •  8001 Dale Ave.  •  Richmond Heights, MO 63117

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