For many authors, planning a book-signing event is a lot less fun than having a root canal. In truth, it can be terrifying. But book signings, readings and book fairs are not just an opportunity to sell your books, they allow you to get out and meet your readers. Smart authors use them to bring together existing fans and drive new readers.
- Where should you have your book signing?
- What is the best way to approach the bookstore?
- What kind of marketing materials do you need?
- What should you do if no one turns up?
- How many books should you bring?
- How do you select a passage to read?
This month’s panel of experts know a thing or two about planning, marketing and hosting a book signing event that is fun, successful and profitable. They promise strategies, tips and oodles of practical guidelines that everyone from first timers to experienced authors will find useful.
With their advice, you’ll shake off your book signing nerves and your event will go without a hitch.
MEET THE PANEL
Robin Theiss is the owner of StLBooks, an independent bookstore in Kirkwood and online. It specializes in high quality literature for adults and children and St. Louis books. The company is devoted to the advancement of the literary arts. Robin has served on the board of the Missouri Writers Guild and is a past president of the St. Louis Writers Guild.
Kristina Blank Makansi co-founded Blank Slate Press, an award-winning small publisher, in 2010 and Treehouse Author Services in 2012. She has years of experience working as a copywriter, editor, marketing coordinator and designer. Kristina is the author of Oracles Of Delphi and co-author of The Sowing and The Reaping, books one and two of the Seeds Trilogy.
Brad R. Cook, author of Iron Horsemen, a steampunk adventure, has spent nearly a decade as an advocate for writers. In that time he served as president of the St. Louis Writers Guild, publisher and acquisitions editor for Blank Slate Press, festival coordinator, podcaster, blogger, freelance copywriter, designer and book formatter. Not to mention his time in the corporate world as a technical writer and IT consultant. He is a founding contributor to The Writers’ Lens, a resource blog for writers, and Write Pack Radio, a weekly podcast airing every Sunday.